WHAT YOU WILL LEARN

This isn't for beginners. This is for advanced Facebook marketers LIKE YOU who spend countless hours optimizing, experimenting and INVESTING in your success. 

One of the greatest membership benefits is that FB Mastery Workshops are free to members -- they are not available to non-members.

WEEKLY WEBINARS

There are also weekly webinars for PHC members only. There have been more than 85 of them!

There have been about 100 weekly webinars in all. Following are examples of actual weekly webinar topics:

• Audience Insights: Finding Your Audience
• Email Custom Audiences: Find Your Customers
• Lookalike Audiences: Find Similar People
• An Introduction to Power Editor

4-WEEK TRAINING PROGRAM REPLAYS

I conduct 4-week training programs for beginner and intermediate advertisers. As a PHC member, you will get immediate access to those replays and assignments.

Following are the current beginner topics:

• Website Custom Audiences: Target Visitors
• Advanced Targeting Techniques
• Facebook Ad Reports: Analyzing Results
• Canvas: Create an Interactive Experience

And the intermediate topics:

• 64: Business Manager Common Issues Explained
• 53: Updates to News Feed Algorithm and WCA Pixels
• 39: What is Topic Data, and How Will it Help Marketers?
• 35: A Test of Multi-Product Ads 

PHC WORKSHOPS

Every two months, I host live, online workshops that are only available to PHC members (recordings are also available to them). These are 90+ minute webinars that take deep dives into a single topic. 

Following are examples of my seven most recent workshop topics:

• The Experiment: Step-by-step guide on how it was created
• How to Create an Evergreen Facebook Campaign
• The New Facebook Pixel
• Facebook Audience Insights + Ad Reports
• How to Build a Brand From Scratch
• Convert With Confidence
• Advanced Facebook Ad Design